Here's how I might be able to help you:

Why Work With Rob?

After selling my retail/e-commerce business in 2011 to Procter & Gamble, the world’s largest consumer goods company, I struggled to get back into the marketing world.Even though I’d just sold the business for a little over £1.1M - after taxes, accountant, fees, loans - you don’t keep that much, let’s put it that way.I had to keep working. And I wanted to keep working.I was itching to get back into my true passion, marketing.I’d just spent 5 years building a brand from scratch. One that recognised me with a UK ‘Entrepreneur of The Year’ finalist award. Didn’t win :(But most employers didn’t see that as ‘work experience’ and wouldn’t hire me.Fortunately, after many interviews, I landed a ‘Digital Marketing Managers’ job in 2014 and got to work implementing the latest digital strategies around paid media, websites/landing pages, A/B testing, writing effective sales copy and much more to drive lead generation.The business saw results almost immediately and grew qualified leads by 6.1X over a 4 month period.

• Click Here To Book A Call

Over the next 10 years, I went on to lead several global marketing teams - from as little as 2 people to 31 - whilst working in start-ups and large corporates, including the world’s largest bank, JPMorganChase, where I am Vice President of Marketing Strategy today.In the last 12 months, I’ve been invited to speak at the Chartered Institute of Marketing on ‘Marketing in AI and the Metaverse’. I’ve also partnered with Adobe on a white paper called ‘Marketing Automation in the Age of AI’.One of my greatest joys in life as a marketing leader is teaching and watching other people’s careers develop.Ask anyone who has been on my team, and I‘d like to think they’ll say I was passionate about their career development and spending as much time as possible with them to make sure they got the training they needed to move on to bigger and better things.This is also why I love guest lecturing at Glasgow Caledonian University every year on Digital Marketing to the final year Masters students.I just love teaching and helping people.Working with people who want help and recognise they need coaching or mentoring to develop their careers to go to the next level is a joy.Are you next?

Emily Turner - Early Career Marketer

Rob continues to be an outstanding mentor, helping me bridge the gap between marketing theory and real-world marketing practice.Alongside helping me navigate diverse professional environments, Rob's advice and encouragement have also been crucial as I started my own business.His mentorship has had a lasting impact, and I’m incredibly grateful for his ongoing support.

Gordon Cameron - Senior Marketer

I decided to pivot to Marketing in Wealth Management after a 25-year career in Financial Services. I knew I needed someone with expertise who could guide, support, and connect me with a network that would enable me to succeed. Enter Robert Gillespie from G1 Marketing.Firstly, he is a great guy with fantastic personal and professional qualities. Secondly, and more importantly, he understood that his role was to give me the skills to succeed, which would be his measure of success.Our joint effort in developing new messaging and a value proposition led to a successful outcome. Two years into my role, I am now established and respected as a marketeer. Much of my success would not have been possible without Robert.I am genuinely pleased with the result and our collective achievement. Robert was knowledgeable, supportive, and great to partner with. I have already referred him to someone else, and in a testament to our relationship, Robert has come back and worked with me on smaller, statement pieces of work.Robert and I still keep connected, I think back with great memories of our working relationship and count him as a valued member of my external network.

Kevin Austin - Founder & CEO

I’ve been following Rob on LinkedIn for several years and have always been impressed by his knowledge and depth of writing on B2B marketing.Then, an opportunity came up in 2022 to work with Rob 1:1, as I was looking to overhaul XLR8’s value proposition, positioning, messaging, and brand story.From the outset, Rob brought a clear and focused plan. He really understood our industry, and his ability to distil my complex ideas into a compelling, straightforward narrative made a huge difference. His approach was thorough, and he worked closely me and our team to ensure the new messaging reflected our goals and resonated with our target audience.Not only did Rob help us clarify who we are and what we stand for, but his insights also laid the foundation for generating more qualified leads. Within months, we started seeing significant growth in engagement from our ideal customers, which ultimately contributed to a measurable increase in revenue.Rob’s expertise, combined with his reliability and seamless execution, made him a trusted partner throughout the process. I would highly recommend him to any business looking to sharpen their brand and drive growth through strategic B2B marketing.

Scott King - Early Career Marketer

I am incredibly grateful to Robert for providing me with the opportunity to gain hands-on experience through my marketing internship at Solutions Driven.During my time there, Robert not only mentored me but also helped me build a solid foundation in key marketing areas such as PPC and copywriting.His guidance and support enabled me to significantly improve my skills and overall understanding of marketing.Thanks to Robert's help, I was able to leverage this experience to successfully secure a position at a marketing agency.I now feel more confident and prepared to grow in my marketing career.

Gavin Speirs - CEO

Rob joined Solutions Driven when we were a very sales-driven business. The problem was that traditional sales methods like cold-calling and email blasting were dying as a way to generate awareness and leads. As CEO, I wanted Solutions Driven to be more marketing-driven. That’s when I hired Rob.From that start, Rob was very clear about his vision for marketing, his blueprint for how he would get us there, and the benefits we would see related to the brand and growth. Immediately, everyone at the company bought into his plan, and I certainly did.Rob got to work quickly in revamping our positioning, messaging, and brand story, along with the rebranding, which was a game-changer. He also helped us create a category of one. These changes helped us stand out in a crowded marketplace but also significantly boosted our inbound lead generation and created an effective demand generation funnel.His marketing strategy and thought process was second to none. And to this day, we are still executing the marketing foundations he helped to implement inside the business.Rob's ability to bridge the gap between marketing and the sales team was impressive. He managed to turn what can often be a challenging relationship into a strong partnership, where both teams worked seamlessly towards our common goals.Rob was a breath of fresh air, inspiring, and I enjoyed working closely with him. And just as importantly, he is a genine, down-to-earth guy who I would highly recommend to anyone looking to refresh their approach to marketing.